Trademark Basics: What Every Small Business Should Know - Webinar Recording

Join us for a discussion about what all inventors, entrepreneurs, and start-ups should know about trademarks. We'll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We'll also talk about why it's so important for any new business to select a trademark that is both federally registrable and legally protectable. We'll close out the discussion with a question-and-answer session and direct you to free resources available from the USPTO.

Speakers: Jason Lott is the Attorney Advisor for Trademarks Customer Outreach at the United States Patent and Trademark Office, where he specializes in helping small business owners understand trademarks and the federal trademark registration process through live presentations, creative videos, and other multimedia platforms.